Nappies/diapers/pants is set to see positive growth in both volume and value terms over the forecast period, with consumer purchasing power rising in line with economic recovery. The growing infant and child population, as well as the expanding middle class, will further drive category progress, while intensified competition will boost the frequency of promotions and the offer of favourably priced products.
The competitive landscape will be home to more intense vying for consumers over the forecast period, continuing an accelerating trend that was underway during the review period. The entry of brands KissKids, Lebrace, Yara, Softcare, and Bebem has made competition more urgent, benefitting consumers with a widening range of product from which to choose – especially in lower-priced segments.
New born nappies/diapers and standard nappies/diapers will continue to see strong growth in over the forecast period. However, throughout 2022 and 2023, cloth diapers saw a rebound in interest as consumers suffered reduced purchasing power, and their appeal is likely to persist.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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