France’s birth rate will continue to decline over the forecast period, undermining potential for strong volume sales growth in nappies/diapers/pants and intensifying competition between the leading players, private label and smaller green brands. Big brands have the option to increase their exports while private label players are often willing to reduce their assortments, making them more likely than small green companies to be able to sacrifice some domestic volume sales.
Costs in raw materials like paper pulp began to fall slightly in 2023, so small unit price decreases are expected for hygiene products in the early forecast period as volume sales struggle. Nappies and diapers will not see substantial declines in prices as negative demographic trends continue to undermine volume sales, while value growth is sustained, to an extent, by parental demand for higher-quality products for their children.
When economic conditions ease private label assortments will shrink and the shift towards sustainable brands will accelerate as retailers boosts these products’ presence on shelves and give greater space to smaller players who can potentially gain them higher margins. If pure eco-players can hold their own against big names embracing green features, they will see rapid sales progress, prompting greater investment in product development.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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