Disposable pants are poised for significant growth throughout the forecast period, driven by parents' increasing preference for diapers prioritising comfort and convenience for their babies. The emergence of more affordable domestic disposable pants, exemplified by brands like Abena A/S - Bambo, is expected to contribute to a notable boost in sales growth.
Sales of new-born nappies/diapers are anticipated to persist in their decline, albeit exhibiting the smallest decrease compared to other categories. The declining birth rate in Latvia poses challenges for this product area, as fewer new-borns translate to reduced demand for baby care products.
The forecast period anticipates a notable increase in the sales of nappies/diapers/pants through e-commerce channels. The rising prevalence of online stores, competitive pricing, and expanded online presence of major retailers are expected to drive this growth.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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