The trend of premiumisation is expected to gain momentum in nappies/diapers/pants, driven by demographic shifts and evolving consumer preferences. With Canadians increasingly delaying parenthood and enjoying higher disposable incomes, there is a growing willingness to invest in high-quality, premium products for their children.
Cloth nappies/diapers are witnessing a surge in popularity, particularly among millennial and Generation Z parents, driven by price sensitivity and eco-consciousness. While disposable diapers remain dominant, the cloth format is gaining traction, supported by innovations in quality and performance.
Amidst inflationary pressures, value positioning and sustainability features will be crucial for brands seeking to appeal to a broader consumer base. As companies expand their product portfolios, segmentation and effective communication of value propositions will be essential for brand-building.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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