Nappies/diapers/pants is expected to maintain its trend of retail volume decline and current value growth in Mexico in the forecast period. The category is not expected to return to the pre-pandemic (2019) level of retail volume sales even by the end of the forecast period: The declining 0-3 year-old population will continue to dampen demand.
It is expected that the focus on value for money will continue to grow in the short to medium term. High price sensitivity in the country, stemming from 2022’s high inflation, but set to continue beyond 2023, is predicted to prolong the use of price promotions such as discounts, more content for the same price, and the bundling of nappies/diapers with other products, such as baby wipes.
Having emerged strongly in nappies/diapers/pants during the pandemic, e-commerce is set to remain an important distribution channel moving forward. E-commerce is likely to gain the preference of more consumers, attracted by ordering and purchasing convenience and easy browsing and product and price comparisons, as well as special promotions and deals.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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