A distinctive feature in Chile is that over 50% of nappies/diapers/pants have a premium positioning, in contrast to other countries such as Peru, Argentina, and Bolivia. It is a market where the premiumisation of this category has historically remained constant, and many consumers have embraced it as a necessity when making their purchases.
Considering the lower purchasing power that characterised many Chilean consumers in 2023, it was unsurprising that convenience remained a crucial factor in shopping strategies, especially for nappies/diapers/pants, which is known for being a high-spending category in the country. Therefore, bulk formats, offering a higher number of units per pack, are becoming increasingly popular as they provide parents with notable savings and reduce the frequency of purchase.
Disposable pants represents the super-premium segment within the category in Chile, featuring more comfortable formats that allow greater freedom of movement for young children. Given these characteristics, the average unit price of disposable pants is significantly higher compared to that of nappies/diapers.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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