Nappies/diapers/pants in Serbia is expected to face stable volume growth over the forecast period, and this will be mainly driven by the positive birth rate. The government will continue to encourage Serbians to have more children, thus providing an added impetus to volume sales.
Price sensitivity is anticipated to continue driving demand for private label in the upcoming years. Retailers’ development of private label will tap into this opportunity, led by discounters such as Lidl.
The convenience trend will remain a key driver of nappies/diapers/pants in Serbia, with disposable pants forecasted to record robust volume growth and support the entire category. The availability of small size disposable pants will encourage parents to switch to disposable pants at a younger age.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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