Over the forecast period, nappies/diapers/pants is set to remain under the heavy influence of negative demographic trends, with the falling birth rate reducing the number of babies born in North Macedonia. Migration will also remain an issue as it reduces the number of potential new parents from the country, thus negatively impacting consumer demand for nappies/diapers/pants over the forecast period.
E-commerce sales of nappies/diapers/pants is expected to benefit from double-digit growth rates in the years ahead. This channel is expected to boost the presence of new international brands and raise the competitive stakes.
With the cost of living crisis likely to remain an ongoing issue in North Macedonia, consumers will remain highly price sensitive and there will be a degree of trading down. Under these circumstances, while leading brands Pampers, Daipers and Becutan will continue to dominate, private label could gain retail value share.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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