Nappies/diapers/pants volume sales are expected to decline over the forecast period due to the anticipated further decline in Bulgaria’s birth rates. Furthermore, an increasing number of citizens are leaving the country to look for better-paid jobs and better standards of living for their families.
Disposable pants will remain the only area of growth in the upcoming period, mainly because it is a relatively new category with significant growth potential. Innovation will be focused on disposable pants, as in recent years, as parents are increasingly convinced of their advantages in terms of their usage and comfort for their babies.
A combination of lower purchasing power and expansion of international retail chains and drugstores' will drive the development of private label nappies/diapers/pants in the upcoming years. The discounter Lidl has accelerated its expansion in Bulgaria and will continue to increase its share of private label with its Lupilu brand, which offers good quality nappies at much lower prices than traditional retailers.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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