In an inflationary landscape where parents are budget-conscious yet still willing to spend money on their children, the sweet spot for baby products is in affordable-premium positioning. Within this, skin-kind qualities and efficacy are the values parents are seeking.
Low birth rates and an ageing population are factors which are set to suppress potential sales for baby-related products over the forecast period. Low birth rates are partly attributed to the fact that more women in Malaysia are in leadership roles in public-listed companies, as part of governmental initiatives to encourage women’s place in the workforce.
In a cross-category trend, physical retailers maintain the strongest distribution in nappies/diapers/pants, while e-commerce is also on the rise. Local grocery stores, in particular, offer convenience to consumers seeking nappies, as these stores are often in residential neighbourhoods and so easy for consumers to access, along with offering a good range of groceries and essentials.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!