Local consumers are increasingly turning to disposable pants for their children, appreciating their comfort and convenience, especially during potty training. These pants provide children with the autonomy to manage their usage like regular underwear, while reducing leakage concerns.
Despite the fact that quality and performance are prioritised when purchasing nappies/diapers/pants as they come into direct contact with children’s skin, and therefore comfort and health are paramount, consumers are becoming increasingly demanding when it comes to adding sustainability to the list of required features they look for in these products.
Although physical stores witnessed a resurgence after reopening and continue to be German consumers’ preferred channel for their grocery requirements, e-commerce sales of nappies/diapers/pants are expected to continue growing over the forecast period. Numerous advantages are associated with e-commerce, particularly in terms of delivering bulky products such as nappies/diapers/pants, in addition to access to exclusive promotions online.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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