Inflationary pressures look set to continue and affect consumers’ spending power over the forecast period. Thus, parents will continue to seek ways to save money without compromising on the health and wellbeing of their children.
Due to the expected ongoing inflationary pressures, non-food discounters are also anticipated to remain popular – many of which sell baby products. These types of stores include Risparmio Casa and Maury’s, which are pursuing aggressive store expansions, with the first acquiring 11 outlets from the retailer Grancasa and opening new stores in Latium and Malta, and the latter also investing in opening new outlets in Latium and Sardinia.
While still remaining niche, we expect sustainable and washable options to continue to attract attention over the forecast period. Environment sustainability is expected to remain of strong importance for young parents in the years to come, considering the effects of pollution and climate change will remain tangible.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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