While the industry experienced an uptick in sales in 2023 due to a small increase in birth rate from 2022, a steadily increasing trend in volume consumption of nappies/diapers/pants is unlikely to persist. With Singapore set to continue experiencing low fertility rates, and against the backdrop of rapidly increasing raw material prices, freight and logistics costs, nappies/diapers/pants industry players have been prompted to increase product prices to account for the expected slow decline in retail volume.
Given the continued post-pandemic interest in natural and organic products, it is expected that clean products, or products with “free-from” claims, will continue to perform well. This is aligned with Singaporean parents’ continued concerns on providing the most skin-friendly nappies/diapers for their children, especially with the post-pandemic awareness on chronic skin conditions not waning, but rising.
Highly inflated prices of essential products including nappies/diapers/pants have prompted Singaporeans to purchase cheaper alternatives from Johor Bahru, Malaysia, where everyday essential products are priced much more affordably. With outbound travel restrictions almost fully removed in 2023, more Singaporeans travelled to Johor Bahru, Malaysia via car for leisure travel especially during the weekends.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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