Across the forecast period, retail volume for nappies/diapers/pants will be challenged by the declining birth rate. With disposable incomes under pressure, consumer confidence is strongly impacted, with widespread uncertainty and financial strain making younger Greeks reluctant to start a family.
While e-commerce growth has slowed upon the post-covid re-opening of the market, tissue and hygiene products still retain solid growth. Practical reasons drive this; many of these products are bulky, and e-commerce offers convenience.
In line with the decline in disposable incomes at the end of the review period, companies have been trying to provide economic solutions to consumers. For example, AB Vassilopoulos introduced its private label range in nappies/diapers/pants, while branded products introduced giga packs that offer value for money.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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