A further decline in the birth rate will negatively impact retail volume sales over the forecast period. Declining demand due to a lower number of newborn babies and children may particularly impact smaller companies, which will more rapidly and tangibly impact the continuity of operations.
Parents will become increasingly aware of higher quality nappies made of natural ingredients, such as cotton, which will see growing demand among more affluent consumers. Products on offer will typically provide clean ingredients with little or no use of synthetic materials or plastic and no use of chemical ingredients such as chlorine (which is used for whiteness), which are considered harmful to health and/or the environment.
The growing trend to delay potty training will positively impact sales of nappies/diapers/pants across the forecast period, boosting volume growth. When parents choose to postpone potty training and continue using nappies for an extended period, it results in a longer duration of nappy usage positively impacting category sales.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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