Following a similar trajectory as seen during the review period it is expected that nappies/diapers/pants will continue to see strong and steady growth in retail volume terms over the forecast period, fuelled by the growing demand for disposable pants. As manufacturers and brands recognise the untapped potential within the lower income segment of the population, efforts are expected to be made to make these essential baby care products more accessible and affordable which should boost demand.
Unit prices are expected to rise in nappies/diapers/pants over the forecast period fuelled by investment in new product development and innovation which should justify price increases. Nonetheless, this unique dynamic will continue to be significantly influenced by the controlled pricing mechanisms imposed by the commerce department which creates an intricate interplay between market forces, innovation, and regulatory oversight.
Disposable pants is predicted to contribute to all of the value and volume gains made within nappies/diapers/pants over the forecast period, with demand for nappies/diapers expected to see a further decline. In addition to being impacted by the declining birth rate in Thailand, nappies/diapers will continue losing ground to disposable pants.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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