With the ongoing recession and price inflation in Peru, players will focus on providing value for money and affordable options across the early forecast period. Consumers will continue to look for ways to save, such as extending the frequency of purchases, comparing brands in different channels, and shopping in hard discounters and pharmacies, driving growth in these retailers.
The outlook for nappies/diapers/pants will be challenged across the forecast period, with an anticipated decline in the birth rate, with people having fewer children on average than in previous years. According to the Live Birth Certificate Registry and the Ministry of Health, Peruvians are delaying motherhood, which is impacting the fertility rate.
Nappies/ diapers/ pants will be active in new product developments across the forecast period, focusing on design, materials, and presentation. Innovations will be aimed at achieving greater absorbency and resistance, which parents value to better protect baby's skin.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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