Decreasing birth rates in Switzerland will translate to persistent decline in volume sales of nappies/diapers/pants over the forecast period. Value sales (at constant 2023 prices) are likely to further benefit from consumers opting for better quality and more sophisticated products at higher average unit prices.
Further innovations in nappies/diaper technology are expected in the upcoming period with functions that improve convenience and enhance quality. As consumers increasingly seek out convenient products that save them time and effort, it is likely that disposable pants will see the fastest growth in both sales volume and value.
Despite the continuous emergence of new, smaller brands such as Rascal + Friends, Attitude (Bio Spectra Attitude) and popularity of private label, Procter & Gamble Switzerland and its highly trusted and renowned brand Pampers is expected to continue dominating sales in Switzerland. The player’s wide selection of nappies/diapers/pants, high level of availability as well as high level of innovation will continue to support the company’s ongoing success.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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