Sales of diapers are expected to continue to rely heavily on the birth rate, which is not forecasted to increase significantly. Efforts by the state to stimulate birth rates may have limited impact, as young Georgians are expected to increasingly opt for careful family planning.
Brand loyalty is projected to remain robust in nappies/diapers/pants, with consumers continuing to favour their preferred brands. However, heightened price sensitivity is expected to drive consumers to seek out the best prices available.
Leading brands such as Pampers and Huggies are expected to face competition from more affordable options like Canbebe. Turkish brands are likely to maintain their popularity due to their competitive pricing and favourable price-quality balance.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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