The forecast period will face challenges such as cost-of-living pressures, derived from price inflation, higher energy costs and rising interest rates. Household spending budgets will become increasingly strained.
Unit price growth will be modest over the forecast period. High private label penetration, resulting from a significant share of discounters in grocery retailing, will ensure continued price competition, in addition to discounting and promotional activities of brands.
As was the case throughout the review period, disposable pants will remain the most dynamic category within nappies/diapers/pants in the forecast period. Higher levels of innovation and new product launches will dampen the growth potential in standard nappies as more consumers switch to these formats.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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