Over the forecast period, retail volume sales of nappies/diapers/pants is expected to decline due to the falling birth rate and low population growth. Brands are tackling these issues by encouraging consumers to trade-up to more premium diapers.
Pampers is the third most popular brand in tissue and hygiene, although its share is far below its competitors BabySec (Softys) and Huggies (Kimberly-Clark). However, Pampers has a good chance to increase its value share in the coming years if the growing influx of Argentineans moving to Uruguay continues.
In 2023, hypermarkets increased value share in nappies/diapers/pants for the third consecutive year. In the case of e-commerce, its weight has also grown steadily for more than 10 years.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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