The forecast period is expected to be marked by interest rate hikes and sustained high inflation, contributing to a gloomy outlook for household finances. As a result, consumer sentiment is likely to be dampened, leading to changes in purchasing behaviour.
The introduction of Libero Touch Hybrid in 2022, a product combining disposable inners with a reusable outer layer, reflects manufacturers' response to the increasing household concerns about sustainability. However, while this innovation addresses environmental considerations, it poses a potential threat to the forecast projections for traditional nappies, diapers, and pants.
Disposable pants are expected to witness volume growth over the forecast period, driven by both manufacturer innovation and household preferences. Consumers increasingly favour flexible diapers that offer greater ease of movement, leading to a preference for disposable pants over traditional nappies or diapers.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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