Nappies/diapers/pants will register muted constant value growth over the forecast period. Part of the reason for the muted growth is that there will be significant grey imports from countries such as Turkey.
Kimberly-Clark’s Huggies brand will continue to be the best seller because it invests more money in advertising budgets than for instance its nearest competitor’s Procter & Gamble’s Pampers. However, if inflation continues to be an issue, the cheaper brands will benefit, and Russian brands Sun & Moon and Sachiko will gain value share.
Consumers will increasingly demand more sustainable options over the forecast period. Environmental concerns will mainly be addressed through cutting down on plastic packaging and increasing the use of recyclable materials in the production process.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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