Private labels, which are more affordable than branded products, are expected to gain ground over the forecast period within drinking milk products. The end of Precios Justos will favour the development of private label products and generate a better supply in the short to medium term.
Despite an expected rebound of sales of drinking milk products over the forecast period, driven by an improved economy, several companies, such as SanCor Cooperativas Unidas Ltda and La Lacteo SA, are facing financial crises and may declare bankruptcy in the short term. Both companies have been negotiating with trade unions, employees, and the government to solve the situation since the beginning of 2023, but without satisfactory results.
In a reversal of the trend seen in recent years, fat-free and semi skimmed fresh and shelf stable milk is expected to perform better than full fat variants in retail volume terms in Argentina over the forecast period. During the review period, many Argentinians, notably lower- and middle-income consumers and parents with young children, preferred to buy full fat milk, as its higher nutrient content can help to provide essential vitamins and minerals.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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