Having seen a downward trajectory in retail volume sales for most of the review period, drinking milk products is set to build on a 2024 rebound to post growth in the early-to-mid-forecast period. One important factor is that after a period of price hikes, the average unit price for many drinking milk categories are likely to stabilise in the first half of the forecast period.
Shelf stable milk is set to see positive, if modest, retail volume growth through the forecast period. Shelf stable milk is expected to benefit as it has become more popular as an ingredient in drinks, such as Italian coffee or home-made smoothies.
Dairy only flavoured milk drinks is likely see more investment in the forecast period. Despite the struggles of more basic or generic products in this category, there are some interesting niches with growth potential.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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