Finnish consumers prefer domestic milk, a fact that local players leverage in their marketing strategies. Brands like Valio prominently display the Finnish flag on their packaging, emphasising their local origin.
Updating packaging materials and improving recyclability will remain a significant trend in drinking milk products. Satamaito has announced the replacement of its product packaging with a fossil-free and climate-friendly version made from bio-based materials.
Animal welfare and sustainability will continue to be key interests for consumers. Juustoportti's milk comes from welfare farms where animal welfare is regularly verified, and it was the first in Europe to receive the Welfare Quality certificate in 2017.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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