Uncertainty in the economic landscape fuelled by ongoing socio political challenges such as the Bokom Haram crisis in the north of Cameroon and the Anglophone crisis (Ambazonia War) in the southwest and northwest regions means that affordability will likely continue to play a huge part in the demand for drinking milk products. Low-cost milk offerings will therefore likely continue to be the main sales driver, with an ongoing focus on smaller and more affordable pouch format packaging.
The dairy sector and specifically milk was on the top of the agenda when the import-substitution policy was put forth. It cost the Cameroonian state over XAF30 billion in imports yearly to supplement the local milk production deficit which stands at 120,000 tons/year.
Players could look to promote flavoured milk drinks as a healthier alternative in the market. For instance, players could look to fortify their flavoured milk drinks with protein to enhance the nutritional value.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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