Retail demand for both fresh milk and shelf stable milk is set to further rise over the forecast period. New Zealanders are avid consumers of milk as it is generally perceived as a healthy drink with important minerals such as calcium and a small amount of protein.
Despite the positive outlook for fresh milk, retail demand for flavoured milk drinks is pessimistic with further declines expected over the forecast period. Flavoured milk drinks in New Zealand rank among the highest in terms of sugar content per 100ml, which is even higher than soft drinks and energy drinks which are already perceived as unhealthy.
A major drawback of the dairy industry is the negative impact it has on the environment through carbon emissions, which are the cause of global climate change. With New Zealand having such a robust dairy industry, consumers are concerned about the impact the country is having on the world’s environment.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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