High price increases have sustained the popularity of private label in drinking milk products, which accounts for one-fifth of drinking milk products in value terms. The price gap between private label and mainstream brands is widening once again, with hard discounters lowering their prices and brands seeking to offer consumers greater value in an attempt to regain value share.
Dairy-based milk has strong appeal and is widely consumed in Colombian households. By comparison, average unit prices of plant-based milk is still expensive compared to cow’s milk in the modern channel.
Fresh milk accounts for only 10% of value sales in drinking milk products with volume and value sales declining in recent years. The success stories of A2 Milk from Finca La Ruidosa (San Origen brand) and Finca Lecheria La Martina Dairy Products underlines efforts to increase sales in this category.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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