Domestic manufacturers such as Norrmejerier continue point out that their drinking milk is of Swedish origin, with its products featuring the Swedish flag on the packaging. Falköpings Mejeri milk is marketed as "with love from Swedish farms".
Players are increasing their marketing investment as they seek to strengthen customer loyalty and boost awareness of the benefits of local products in terms of health, animal welfare and sustainability.
Sustainability will remain in sharp focus as Swedes are increasingly concerned about climate change and the impact of dairy milk on the environment. For example, Hållbar mjölkgård (Sustainable Dairy Farm), is Skånemejerier's programme for improving sustainability in the dairy farm chain.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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