Drinking milk products in Brazil is set to see both retail volume and current value growth throughout the forecast period. As seen in other dairy categories, high protein drinking milk, both liquid and powder, are expected to see increased availability in the Brazilian market.
Drinking milk products faces intense competition, with brands constantly vying for consumer attention in an increasingly crowded market. To stay relevant and retain customers, variety within product portfolios has become essential.
In recent years, lactose has increasingly been viewed as a dietary villain, with a growing number of consumers either intolerant to lactose, or choosing to avoid it altogether. This shift in perception has led to the rise of lactose-free and plant-based alternatives, as people seek to eliminate from their diet anything that could potentially cause discomfort.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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