Over the forecast period, drinking milk products are set to experience similar retail volume growth to the review period as trends impacting the category remain consistent and consumer demand remains stable despite the negative demographic trend and shrinking consumer base. Following the normalisation of product prices during the early forecast period, the forecasted value CAGR is set to be slower compared to the review period growth, despite similar performance in retail volume terms.
Goat milk is set to remain the fastest-growing drinking milk range due to significant consumer demand for this category, which is still underdeveloped compared to other European markets and has substantial future growth potential. Product and brand offerings remain limited; however, with the help of e-commerce, new competitively priced brands are expected to emerge, giving consumers more choices.
Shelf-stable drinking milk is set to achieve minimal yet stable retail volume growth over the forecast period as consumer demand remains stable, driven by Health and Wellness trends and the convenience factor. In contrast, fresh milk, which typically requires some preparation and is less convenient than shelf-stable drinking milk, is set to continue declining over the forecast period.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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