Despite challenges such as recent price increases and a declining birth rate, the market for drinking milk products in Thailand is expected to see continued growth in retail volume terms. However, to remain competitive, manufacturers will need to innovate and differentiate themselves in order to attract consumers.
Health trends are driving the expansion of the dairy industry and drinking milk products are no exception. Consumers are increasingly looking for beverages that offer more than just basic nutrition, but with additional health benefits.
As more consumers dine out and seek unique beverage experiences, demand for drinking milk products in foodservice settings is anticipated to rise. Cafés and restaurants are increasingly featuring milk-based drinks, including speciality coffee and tea beverages that highlight premium dairy ingredients.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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