Powder milk is set to continue to record positive performances in both retail volume and current value terms in the Philippines over the forecast period, thanks to its status as a nutritious and economical beverage. While the convenience of shelf stable milk remains a key point of attraction amongst local consumers, powder milk is expected to benefit from its strong penetration within traditional sari-sari stores (small local grocers), and widening variety of products available.
Consumer foodservice in the Philippines is expected to see stable growth throughout the forecast period, which is expected to trickle down to foodservice volume sales of fresh milk, driving expansion in the availability of fresh milk products used in foodservice. Foodservice establishments that offer premium beverages, such as specialist coffee and tea shops, recognise the value of using fresh milk from brands such as Holly’s and Pinky’s Farm, as this allows differentiation of menu offerings from competitors based on the quality of ingredients used.
Over the forecast period, cost containment measures are expected to be implemented for most drinking milk products, should the uncertain global economic conditions persist. This unstable environment is expected to weigh on consumer confidence and lead to lower willingness of households to spend.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!