Over the forecast period, with local consumers set to have various dietary needs, lifestyles and professional requirements, different types of milk will gain traction depending on the use case. For instance, with increasing urbanisation in India, many consumers might opt for milk with lower fat content, and major players will look to expand their portfolios to cater for their changing demands.
Packaged milk will continue its growth momentum over the forecast period because of its wide availability, accessibility and affordability, with major players set to ramp up their distribution efforts to ensure a higher number of consumer touchpoints. Indians residing in the inner part of the country, especially rural areas and who own cattle, typically have access to fresh milk.
Traditionally, powder milk was primarily bought by consumers for its ease of storage. Powder milk also proved to be the main source of dairy in many remote parts of the country, typically in high-altitude regions where distribution channels were not as widespread due to storage and logistics costs.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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