Drinking milk products are set to witness a mostly static performance over the forecast period, in retail volume terms, due to the limited growth prospects in the biggest category, cow’s milk. Within cow’s milk, fresh milk has traditionally been less relevant than shelf-stable milk.
Maturity will continue to affect the sales performance of drinking milk products, and namely its biggest category, shelf-stable milk. Consumer demand is becoming more and more sophisticated, whilst innovation is likely to play an important role for the category, especially when it comes to functionality.
In 2024, the price gap between drinking milk products and plant-based drinks remained quite significant, and this will limit sales of the latter to an extent. Amid the concerted efforts to put pressure on governments to lower taxes on plant-based drinks ingredients, such as oat milk, and thanks to strong investment from private label, competition from plant-based drinks is likely to intensify.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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