Over the forecast period, local brands are expected to continue to focus on enriched milks that can be sold at higher prices. It is possible that milk will be removed from price controls, a move that worked for the shortages in the butter market.
Dairy drinking milk products face very strong and growing competition from the plant-based milk category, which is expected to continue growing at fast rates over the forecast period. Many Israelis are trying to decrease their animal product intake for reasons of health, environmental considerations and concerns about animal welfare, and consider themselves flexitarian.
Remilk gained approval to market and sell cow-free milk in Israel from the Ministry of Health in April 2023. The US’s FDA, the Singapore Food Agency and Health Canada have also approved it.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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