Milk producers are set to continue to focus on finding new ways to be more sustainable, from collaborating with sustainable suppliers to improving their packaging. Sustainable practices can also often lead to cost-savings for dairy producers, particularly in areas like energy and water usage.
While a niche, fresh milk is expected to continue the strong retail volume growth trajectory seen towards the end of the review period, driven by increasing demand for freshness and natural products among Spaniards. Despite a price-related retail volume decline in 2022, the category has gained momentum.
As private label strengthens, branded drinking milk products producers are expected to prioritise innovation. Although price-sensitive consumers are trading down, added-value products continue to see demand.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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