Drinking milk products in Serbia is expected to face significant challenges during the forecast period due to a decrease in domestic milk supply. Although the rapid price growth seen in recent years is forecasted to slow down, the decline in volume sales of milk is also expected to moderate.
Due to the ongoing decline in volume sales of drinking milk, producers are not expected to introduce significant product innovations in this category. Instead, they are likely to focus on maintaining their market share with existing products and redirect their attention to other dairy products that offer higher profit margins.
The growing popularity of plant-based milk is forecasted to continue having a negative impact on the sales of drinking milk products. Many consumers may increasingly transition to plant-based alternatives, not just during fasting periods but throughout the year.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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