The most significant challenge facing the drinking milk products category over the forecast period is the potential for continued economic stagnation and persistent high unit prices due to ongoing currency depreciation. To mitigate these challenges, companies are expected to diversify their product portfolios to cater to different income groups.
Despite the challenges, there remain significant opportunities for growth in Nigeria's drinking milk products market, particularly as the economy begins to recover. Milk consumption per capita in Nigeria is currently low, indicating substantial room for growth, especially amongst the country's expanding population.
Over the forecast period, powdered milk is expected to remain the dominant force driving sales within the drinking milk products category. After experiencing strong declines since 2022, the category is poised for recovery as economic conditions stabilise.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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