Drinking milk products faces maturity and little changes expected in the category in the years ahead. To drive sales during the forecast period, manufacturers will highlight health and wellness claims, and most of the new product development will likely be focused on lactose-free variants due to their growing popularity.
Full-fat fresh milk will see the highest volume growth over the forecast period, and full-fat fresh milk with a 2.5% fat content will continue to be the most popular drinking milk in Estonia, remaining a staple foodstuff for most.
Over the review period, local brands dominated milk sales in Estonia. However, private label production from the retailers Rimi, Lidl, and Maxima is gaining ground.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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