Over the forecast period, it is anticipated that companies will increasingly focus on value-added drinking milk products as a strategy to attract consumers and enhance profit margins. In this context, lactose-free milk and products with added protein are expected to gain popularity in the short term.
Although the overall consumption of drinking milk products is projected to continue its decline in retail volume terms over the forecast period, the rate of contraction is anticipated to slow compared to previous years. This is partly due to the stabilisation of birth rates, which, after several years of decline, are expected to remain stagnant during the forecast period.
Over the review period, Claldy SA experienced a decline in value share with its traditional brand Claldy, largely due to significant financial difficulties that led to reduced production of drinking milk products and a lack of investment in new offerings. However, the outlook for the coming years could be markedly different.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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