As Irish consumers increasingly prioritise health and wellness, dairy milk's nutritional benefits, including its rich protein, vitamin, and mineral content, have become a key marketing focus. This health-oriented strategy aims to counterbalance the rising popularity of plant-based milk alternatives, highlighting dairy milk's natural advantages.
Despite rising competition from private label and smaller brands, Glanbia Plc is expected to retain its overall leading position in drinking milk products over the forecast period. Indeed, in company terms, Glanbia holds a strong lead on second-placed Tesco Ireland Ltd, with double the company share.
Drinking milk products in Ireland look set for a shift from a volume-based industry to a value-added industry over the forecast period. The sector has traditionally focused on maximising outputs, however, given the increasing milk pool and capacity concerns, the industry is now emphasising enhanced value creation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!