The first half of 2024 saw a notable decline in the frequency of load shedding at a national level. While this by no means guarantees a stable supply of power over the forecast period, it is a positive direction for the dairy industry.
The El Niño weather pattern is expected to continue affecting milk production in South Africa. According to meteorologists, 2024 is anticipated to be the warmest year globally, bringing severe droughts and floods.
Private label is set to maintain its strong position in drinking milk products in South Africa over the forecast period. Retailers' investments in price promotions and the generally lower cost of these products compared to brands have worked in their favour, as increasingly price-sensitive consumers have been switching to private label options without hesitation.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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