Ecuadorian consumers are increasingly prioritising health and wellness, leading to a growing demand for healthier milk options. As more consumers become conscious of their daily dietary choices, there is a noticeable shift towards products such as lactose-free and skimmed milk.
A recent university study has sparked concerns over potential lead contamination in milk samples collected from Quito, Guayaquil, and Cuenca. Although the findings are preliminary and have yet to be confirmed, they have nonetheless raised alarm amongst consumers regarding the safety of the milk they consume.
As Ecuadorian households continue to shrink in size, with more single and two-person households becoming the norm, dairy companies are increasingly focusing on offering products that cater to these changing demographics. Vita Alimentos, for instance, has introduced new packaging sizes to better suit the consumption patterns of smaller families.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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