As from 2025, imported liquid milk from New Zealand will no longer incur any tariffs. This is likely to shake up the competitive landscape, with conservative estimates suggesting that at least 10% of retail volume sales and over 30% of foodservice sales will shift to low-cost imported milk from New Zealand.
The zero tariff agreement on milk from New Zealand could lead to a more polarised performance within drinking milk products over the forecast period, particularly within the retail channel. For more price-sensitive and elderly consumers, the low-cost duty-free milk products from New Zealand will undoubtedly be very attractive.
Influenced by the burgeoning health and fitness trend that developed during the review period, Taiwan has seen a surge in the popularity of high-protein products. More people are becoming aware of the importance of protein in increasing muscle mass but also in other areas of health such as immune support, bone health and weight management and this trend has started to extend into dairy products, including drinking milk products.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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