With the anticipated continued decline in the population, drinking milk products in Japan is set to see a slight continuous decline in retail volume terms in the forecast period, whilst retail current value sales are expected to see minimal growth. To try and slow the rate of volume decline, continued efforts and initiatives, not only from manufacturers, but also from the government, to encourage milk consumption and raise consumer awareness of the nutritional value of milk, are likely to be seen in the forecast period.
In Japan, packaged food brands have actively engaged in collaborations with other brands, anime, and celebrities for promotion, especially long-selling brands, where such partnerships contribute significantly to sales increases. These collaborations form a win-win relationship.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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