A notable trend in the UK is the resurgence of full fat fresh milk, particularly among younger consumers. Data from Waitrose indicate that one third of customers switched from low fat options to full fat milk in 2023, with those under 35 years of age leading this shift.
Innovation in drinking milk products is primarily focused on creating products that cater for busy lifestyles while meeting nutritional needs. One prominent trend is the rise of breakfast drinks, which offer a convenient solution for on-the-go consumption.
Players are innovating to align with the increasing consumer demand for environmentally-friendly practices and sustainability. A key development in this area is the introduction of refillable plastic milk bottles by the online organic grocery platform Abel & Cole, which represents a pivotal shift towards reducing single-use plastics.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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