The Danish market for drinking milk products is projected to continue its decline over the forecast period, driven primarily by a shift away from cow’s milk towards plant-based alternatives. This trend is particularly pronounced among younger Danes, who increasingly view cow’s milk as unhealthy, unsustainable, and at odds with their ethical views on animal welfare.
Given that Danish consumers exhibit a relatively low levels of brand loyalty, there is substantial potential to capture their attention through strategies beyond promotions and competitive pricing. For example, partnerships with prominent brands can generate a certain amount of hype and differentiate products in a crowded market.
Sustainability is a top priority for Danish consumers and is increasingly shaping their purchasing choices. Arla Foods has successfully tapped into to this trend by pioneering a premium pricing model for milk through its innovative climate-conscious initiative.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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