Looking ahead, China’s ageing population provides an opportunity for powder milk to expand its consumer base and increase its sales. As the population ages, the demand for products that meet the special nutritional needs of older consumers will continue to grow.
Due to the weak performance of drinking milk products in the retail channel in China in 2024, manufacturers are increasingly exploring growth opportunities in the foodservice channel to tap into its potential. Tea street stalls, one of the fastest-growing foodservice types in recent years, present a straightforward growth opportunity for drinking milk products.
In May 2024, Yili introduced two shelf stable milk products with a reduced methane claim. One product is under the Yili brand, while the other, QQ Star shelf stable milk, is primarily targeted towards students.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!